shiny owl media brand design
With a keen understanding of the power of storytelling in marketing, Shiny Owl Media specialized in helping clients craft compelling narratives that resonated with audiences and created lasting connections.
I use animation as a third dimension by which to simplify experiences and kuiding thro each and every interaction. I’m not adding motion just to spruce things up, but doing it in ways that.
Qualitative Research, Quantitative Research, Heuristic Evaluation, Competitor Analysis, Usability Testing
We make tailor-made user acquisition to increase business growth for you to uncover all the potential opportunities!
With a keen understanding of the power of storytelling in marketing, Shiny Owl Media specialized in helping clients craft compelling narratives that resonated with audiences and created lasting connections.
The objective of this project was to go beyond creating a generic brand and instead develop a brand identity that would make a lasting impact on consumers, effectively differentiating itself from competitors and leaving a positive and memorable impression.
Conceptualized, designed, and refined the owl logo and accompanying logotype
Designed/developed website to be a resource for potential clients to learn about Shiny Owl and their services
Designed marketing collateral, such as business cards and stickers, to help evangelize the brand
Little Kids Rock is an amazing organization that transforms lives by transforming music education. For 20 years, our network of thousands of K-12 teachers have led a national movement that brings innovative and inclusive music education to students.
The main project throughout the Media Design MFA program is to choose a non-profit to rebrand from the ground up. I choose to create a new brand identity for Little Kids Rock that better conveys the ideals and values of the organization.
Performed full brand evaluation in order to identify the core tenets/beliefs of the organization
Created new logo, website design, social media designs, t-shirt designs, and online advertising
Created full guide and accompanying video that outlined the new brand and guidelines
Acres of Diamonds provides homeless moms and kids non-traditional, community-based transitional housing. This housing is part of the Acres of Diamonds program that teaches women healthy coping skills and necessary life-skills that will help them become self-sufficient.
Acres of Diamonds was in desperate need of a rebrand. The organization had brought in new leadership and was looking to give their identity a face lift. Working directly with the leaders at Acres, I created a new logo and identity for them that better personified their organization and their mission to help women and children get back on their feet.
The design process started with traditional pencil and paper sketches in order to get as many ideas out as possible
Once we had an agreed upon direction, it was iterated on for several rounds, eventually including possible colors
The final logo was sent to the client in a package that contained a varation of orientation, size, and color combinations
DIRECTV, incorporated in 2009, is a provider of digital television entertainment in the United States and Latin America. They’ve been at the forefront of entertainment for nearly three decades.
Once the decision was made to take directv.com in a new direction, a consulting company was contracted to do the user experience legwork with DIRECTV teams working in tandom on the creative. The lighter, simpler design resonated very quickly with users. Below are some of the pages from the initial launch.
With the 2021 relaunch of DTV.com, DIRECTV learned a lot about what resonated with users (refreshed visuals) and what fell short of expectations (darker style)
Switching directv.com over to a lighter look-and-feel was an instant success, garnering positive feedback from user studies
Worked directly with the agency responsible for the UX for the redesign to ensure Merchandising was properly represented
DIRECTV, incorporated in 2009, is a provider of digital television entertainment in the United States and Latin America. They’ve been at the forefront of entertainment for nearly three decades.
DIRECTV’s old website was built on the same platform as AT&T’s. In January 2021, we were tasked with redesigning directv.com from the ground up. Launched in August 2021, these are some of the pages from the initial launch.
The main driving force behind the facelift of directv.com was the relaunch of the DIRECTV brand
As one might expect, this effort was a cross-team collaboration between Brand, Marketing, Merchandising, UX, and Development
The new DIRECTV brand failed to plan for online use, which led to Merch/UX struggles when the brand was ported over for the redesign of directv.com
DIRECTV, incorporated in 2009, is a provider of digital television entertainment in the United States and Latin America. They’ve been at the forefront of entertainment for nearly three decades.
These headers are marketing placements that live at the top of pages within the DIRECTV Entertainment online website. They are used to promote various movies/shows as well as PPV events and more.
Because these DTV Entertainment headers could feature anything from a movie to a PPV event, there was a wide range of creative to work with
As lead Art Director, I needed to ensure the content was correct because it had to be part of the image, versus being code-based
Be it for a movie, tv show, or content provider... each brand was respected and represented properly in each placement created by my team
The massive benefit I gained at the Academy of Art was the fact that I got to get my hands dirty with lots of different kinds of media. I was able to spend time studying things like graphic design, photography, video/animation, web design, typography, and more. This really allowed me to immerse myself in the world of design and, ultimately, led me to the realm of interactivity, which is where I began my career.
The Media Design MFA program tasked students with selecting a client that not only interested them, but also could benefit from a re-imagination of their brand. Because music is one of my biggest passions, I selected Little Kids Rock as my client.
Over the course of the next 12 months, I conducted a full brand evaluation and then reimagined the brand as a whole. The final result was a style book and accompanying video, for which I received the Advanced Achievement and Course Director's Award's for excellence, as well as being valedictorian of my class.
The education should be very interactual. Ut tincidunt est ac dolor aliquam sodales. Phasellus sed mauris hendrerit, laoreet sem in, lobortis mauris hendrerit ante.
The education should be very interactual. Ut tincidunt est ac dolor aliquam sodales. Phasellus sed mauris hendrerit, laoreet sem in, lobortis mauris hendrerit ante.
The education should be very interactual. Ut tincidunt est ac dolor aliquam sodales. Phasellus sed mauris hendrerit, laoreet sem in, lobortis mauris hendrerit ante.
The education should be very interactual. Ut tincidunt est ac dolor aliquam sodales. Phasellus sed mauris hendrerit, laoreet sem in, lobortis mauris hendrerit ante.
The education should be very interactual. Ut tincidunt est ac dolor aliquam sodales. Phasellus sed mauris hendrerit, laoreet sem in, lobortis mauris hendrerit ante.
The education should be very interactual. Ut tincidunt est ac dolor aliquam sodales. Phasellus sed mauris hendrerit, laoreet sem in, lobortis mauris hendrerit ante.
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All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary
1 Page with Elementor
Design Customization
Responsive Design
Content Upload
Design Customization
2 Plugins/Extensions
Multipage Elementor
Design Figma
MAintaine Design
Content Upload
Design With XD
8 Plugins/Extensions
All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary
1 Page with Elementor
Design Customization
Responsive Design
Content Upload
Design Customization
2 Plugins/Extensions
Multipage Elementor
Design Figma
MAintaine Design
Content Upload
Design With XD
8 Plugins/Extensions
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