acres of diamonds
about the project
Acres of Diamonds was in desperate need of a rebrand. The organization had brought in new leadership and was looking to give their identity a face lift. Working directly with the leaders at Acres, I created a new logo and identity for them that better personified their organization and their mission to help women and children get back on their feet.
skills utilized
creative direction
visual design
brand identity
project highlights
FROM SKETCH...
The design process started with traditional pencil and paper sketches in order to get as many ideas out as possible
...THROUGH ITERATIONS...
Once we had an agreed upon direction, it was iterated on for several rounds, eventually including possible colors
...TO FINAL PRODUCT
The final logo was sent to the client in a package that contained a varation of orientation, size, and color combinations
