acres of diamonds

Acres of Diamonds provides homeless moms and kids non-traditional, community-based transitional housing. This housing is part of the Acres of Diamonds program that teaches women healthy coping skills and necessary life-skills that will help them become self-sufficient.

about the project

Acres of Diamonds was in desperate need of a rebrand. The organization had brought in new leadership and was looking to give their identity a face lift. Working directly with the leaders at Acres, I created a new logo and identity for them that better personified their organization and their mission to help women and children get back on their feet.

skills utilized

creative direction

visual design
brand identity

project highlights


The design process started with traditional pencil and paper sketches in order to get as many ideas out as possible


Once we had an agreed upon direction, it was iterated on for several rounds, eventually including possible colors


The final logo was sent to the client in a package that contained a varation of orientation, size, and color combinations

project images