DIRECTV’s old website was built on the same platform as AT&T’s. In January 2021, we were tasked with redesigning directv.com from the ground up. Launched in August 2021, these are some of the pages from the initial launch.
The main driving force behind the facelift of directv.com was the relaunch of the DIRECTV brand
As one might expect, this effort was a cross-team collaboration between Brand, Marketing, Merchandising, UX, and Development
The new DIRECTV brand failed to plan for online use, which led to Merch/UX struggles when the brand was ported over for the redesign of directv.com