directv.com redesign 2021
DIRECTV, incorporated in 2009, is a provider of digital television entertainment in the United States and Latin America. They’ve been at the forefront of entertainment for nearly three decades.
about the project
DIRECTV’s old website was built on the same platform as AT&T’s. In January 2021, we were tasked with redesigning directv.com from the ground up. Launched in August 2021, these are some of the pages from the initial launch.
skills utilized
creative direction
visual design
ux/ui
project highlights
BUT WHY?
The main driving force behind the facelift of directv.com was the relaunch of the DIRECTV brand
CROSS-TEAM COLLAB
As one might expect, this effort was a cross-team collaboration between Brand, Marketing, Merchandising, UX, and Development
IT DOESN'T FIT
The new DIRECTV brand failed to plan for online use, which led to Merch/UX struggles when the brand was ported over for the redesign of directv.com
project images
