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directv.com redesign 2022

DIRECTV, incorporated in 2009, is a provider of digital television entertainment in the United States and Latin America. They’ve been at the forefront of entertainment for nearly three decades.

about the project

Once the decision was made to take directv.com in a new direction, a consulting company was contracted to do the user experience legwork with DIRECTV teams working in tandom on the creative. The lighter, simpler design resonated very quickly with users. Below are some of the pages from the initial launch.

skills utilized

creative direction

visual design
ui/ux

project highlights

TAKING A STEP FORWARD

With the 2021 relaunch of DTV.com, DIRECTV learned a lot about what resonated with users (refreshed visuals) and what fell short of expectations (darker style)

FACE-LIFT

Switching directv.com over to a lighter look-and-feel was an instant success, garnering positive feedback from user studies

EXTRA HANDS

Worked directly with the agency responsible for the UX for the redesign to ensure Merchandising was properly represented

project images

directv.com home page
product agnostic
(desktop)

directv.com home page
product agnostic
(mobile)

directv.com home page
content focused on satellite customers
(desktop)

directv.com home page
content focused on satellite customers
(mobile)

directv.com home page
content focused on stream customers
(desktop)

directv.com home page
content focused on stream customers
(mobile)

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