directv set-top box guide banners
DIRECTV, incorporated in 2009, is a provider of digital television entertainment in the United States and Latin America. They’ve been at the forefront of entertainment for nearly three decades.
about the project
DIRECTV guide banners are spots in the set-top box guide that are designated space for marketing and advertising. Promotions included movies, shows, PPV events, and more.
skills utilized
creative direction
visual design
brand design
project highlights
CHANGING THINGS UP
Led several initiatives to enhance the DIRECTV guide banners, including exploring different layouts, flags, CTA buttons, and more
EYE-CATCHING CREATIVE
Delivered high-quality visuals for various promotions, offers, and launches between 2011-2020
SPEED-TO-MARKET
Created and optimized a template system for the design team in order to improve design turnaround as well as reduce errors