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embrace the lemon campaign

A social awareness campaign created by Worktank, a full-service marketing agency based in Seattle.

about the project

We’ve all heard the phrase, “when life gives you lemons…” The Embrace the Lemon campaign was launched to foster positivity. The main goal was to help people connect with each other by sharing their own stories and, hopefully, help them feel like their not alone.

skills utilized

visual design

photography
marketing

project highlights

PROMO MATERIALS

Created marketing materials for the campaign (banners, stickers, etc)

FREEZE FRAME

Shot high-quality photos at various Embrace the Lemon events

STICKERS FOR DAYS

Helped sticker ~1,000 lemons that were handed out on the streets of Seattle

project images