The main project throughout the Media Design MFA program is to choose a non-profit to rebrand from the ground up. I choose to create a new brand identity for Little Kids Rock that better conveys the ideals and values of the organization.
Performed full brand evaluation in order to identify the core tenets/beliefs of the organization
Created new logo, website design, social media designs, t-shirt designs, and online advertising
Created full guide and accompanying video that outlined the new brand and guidelines