little kids rock brand redesign
Little Kids Rock is an amazing organization that transforms lives by transforming music education. For 20 years, our network of thousands of K-12 teachers have led a national movement that brings innovative and inclusive music education to students.
about the project
The main project throughout the Media Design MFA program is to choose a non-profit to rebrand from the ground up. I choose to create a new brand identity for Little Kids Rock that better conveys the ideals and values of the organization.
skills utilized
creative direction
brand identity
audio/video
project highlights
BUILD A FOUNDATION
Performed full brand evaluation in order to identify the core tenets/beliefs of the organization
BUILD THE BRAND
Created new logo, website design, social media designs, t-shirt designs, and online advertising
DOCUMENTATION IS KING
Created full guide and accompanying video that outlined the new brand and guidelines
