shiny owl media brand design
With a keen understanding of the power of storytelling in marketing, Shiny Owl Media specialized in helping clients craft compelling narratives that resonated with audiences and created lasting connections.
Through a powerful and unique combination of artistic talent and technical expertise, I create engaging, interactive, user-focused solutions and experiences that channel core creative visions and drive traffic from target audiences.
15+ years of experience coupled with technological know-how and a passion for great creative
Still a designer at heart, I can roll up my sleeves and create a high-fidelity comp with the best of them
With a keen understanding of the power of storytelling in marketing, Shiny Owl Media specialized in helping clients craft compelling narratives that resonated with audiences and created lasting connections.
The objective of this project was to go beyond creating a generic brand and instead develop a brand identity that would make a lasting impact on consumers, effectively differentiating itself from competitors and leaving a positive and memorable impression.
Conceptualized, designed, and refined the owl logo and accompanying logotype
Designed/developed website to be a resource for potential clients to learn about Shiny Owl and their services
Designed marketing collateral, such as business cards and stickers, to help evangelize the brand
Little Kids Rock is an amazing organization that transforms lives by transforming music education. For 20 years, our network of thousands of K-12 teachers have led a national movement that brings innovative and inclusive music education to students.
The main project throughout the Media Design MFA program is to choose a non-profit to rebrand from the ground up. I choose to create a new brand identity for Little Kids Rock that better conveys the ideals and values of the organization.
Performed full brand evaluation in order to identify the core tenets/beliefs of the organization
Created new logo, website design, social media designs, t-shirt designs, and online advertising
Created full guide and accompanying video that outlined the new brand and guidelines
Acres of Diamonds provides homeless moms and kids non-traditional, community-based transitional housing. This housing is part of the Acres of Diamonds program that teaches women healthy coping skills and necessary life-skills that will help them become self-sufficient.
Acres of Diamonds was in desperate need of a rebrand. The organization had brought in new leadership and was looking to give their identity a face lift. Working directly with the leaders at Acres, I created a new logo and identity for them that better personified their organization and their mission to help women and children get back on their feet.
The design process started with traditional pencil and paper sketches in order to get as many ideas out as possible
Once we had an agreed upon direction, it was iterated on for several rounds, eventually including possible colors
The final logo was sent to the client in a package that contained a varation of orientation, size, and color combinations
DIRECTV, incorporated in 2009, is a provider of digital television entertainment in the United States and Latin America. They’ve been at the forefront of entertainment for nearly three decades.
Once the decision was made to take directv.com in a new direction, a consulting company was contracted to do the user experience legwork with DIRECTV teams working in tandom on the creative. The lighter, simpler design resonated very quickly with users. Below are some of the pages from the initial launch.
With the 2021 relaunch of DTV.com, DIRECTV learned a lot about what resonated with users (refreshed visuals) and what fell short of expectations (darker style)
Switching directv.com over to a lighter look-and-feel was an instant success, garnering positive feedback from user studies
Worked directly with the agency responsible for the UX for the redesign to ensure Merchandising was properly represented
DIRECTV, incorporated in 2009, is a provider of digital television entertainment in the United States and Latin America. They’ve been at the forefront of entertainment for nearly three decades.
DIRECTV’s old website was built on the same platform as AT&T’s. In January 2021, we were tasked with redesigning directv.com from the ground up. Launched in August 2021, these are some of the pages from the initial launch.
The main driving force behind the facelift of directv.com was the relaunch of the DIRECTV brand
As one might expect, this effort was a cross-team collaboration between Brand, Marketing, Merchandising, UX, and Development
The new DIRECTV brand failed to plan for online use, which led to Merch/UX struggles when the brand was ported over for the redesign of directv.com
DIRECTV, incorporated in 2009, is a provider of digital television entertainment in the United States and Latin America. They’ve been at the forefront of entertainment for nearly three decades.
These headers are marketing placements that live at the top of pages within the DIRECTV Entertainment online website. They are used to promote various movies/shows as well as PPV events and more.
Because these DTV Entertainment headers could feature anything from a movie to a PPV event, there was a wide range of creative to work with
As lead Art Director, I needed to ensure the content was correct because it had to be part of the image, versus being code-based
Be it for a movie, tv show, or content provider... each brand was respected and represented properly in each placement created by my team
"I first started working closely with Jon in 2020 after a company reorganization had me managing him and a few other designers in an internal agency-esque setup. Over three years I saw Jon grow into a fully-formed leader, his management skills improving steadily as he simultaneously strengthened his craft as a designer via continued education. Whenever we needed to push the envelope from the design side — whether that was trying something new in an A/B test or drawing up requirement for new website functionality — Jon was there, leading the way with several ideas. Not only would I recommend Jon as a designer, but in my opinion he would be well suited for any creative director type of role. His combination of craft with being able to coach his direct reports is a great asset to any team."
"I have had the pleasure of working under Jon for the last 3 years. He is a knowledge and helpful manager as well as a highly skilled designer. He goes above and beyond to maintain team spirit and instills positive energy. Through challenges and crises, Jon is a fearless leader and always there to provide guidance and help the team improve and learn. I have always felt welcome and motivated working with Jon and can say with confidence he would make a great asset to any team."
"As a digital producer I’ve worked with Jon at DIRECTV on countless projects. From two full scale site redesigns to daily release site updates, he never ceases to amaze me with his talent and leadership. Under Jon’s creative direction our team has produced beautiful visual designs that align with our business and customer needs across the website increasing sales under tight deadlines. What stands out the most when I think about Jon is his incredible work ethic, positive attitude and grace under fire. He is an absolute pleasure to work with and any team would be lucky to have him lead."
"Jon was one of the first designers I hired when I joined AT&T. I was looking to raise the creative excellence and capabilities of the digital marketing creative team. Jon greatly impressed me. His portfolio was top notch (and it continues to be). At the time, he was also pursuing a MFA in Media Design. He immediately made a great impact on the team. But not only is Jon a solid creative, he's also a great team member. We've since moved onto to different teams, but I know that he's still making a positive impact."
"I'm very proud to say that I hired Jon at Expedia and would gladly hire him again - in a second! He's a very talented designer - understands business objectives and delivers exceptional creative solutions every time. His work consistently exceeded expectations of the business partners we worked with. He's a great team player and is able to work independently with very little direction. He will be an tremendous asset to any design team that is lucky enough to have him!"
"Jon was my "go-to" person for amazing creatives. Anytime I needed mock-ups of something we decided to pitch to a client, Jon got right on it even if he had a ton of other things on his plate. The ads were crisp and clean and looked better than anything I even imagined! At times I would tell Jon about a concept that I had designed in my head, and he would know exactly what I wanted. If any edits were necessary, we would work together and collaborate on new or better ideas. He also helped me to create backgrounds in my PowerPoint presentations to make them resonate with the clients' advertising schemes. Jon was a pleasure to work with and I hope to be able to work with him again in the future!"